On May 1st the Hudson's Bay Company (HBC) launched the new Olympic clothing line for the Canadian Team heading to Beijing this summer. I was really excited to see what they had come up with for all of us especially since I had seen a few pieces before the big preview. A couple of months ago I got an amazing opportunity to be one of the 'models' for HBC's new Ad campaign for the Olympic line. They chose about 15 Canadian athletes from all different sports to be involved and not only did we get to experience a real photo shoot, which was really cool, but we got to see some of the new items too. Just from a few pieces I knew the line was going to be a really different, dramatic look and I thought it was perfect for these Games. We want to come out as a country looking strong, unique and powerful and I knew the designers would deliver for us. So May 1st rolls around and Canadians got a glimpse of what Team Canada is going to look like in august. Honestly, I can't be more shocked at people's reactions. Obviously not everyone is going to like it, but I think it's getting a little out of hand. I opened the newspaper the next day and read a huge article about how horrible the outfits are. I don't know about you, but I seriously think the line is a really powerful statement for Canadian athletes. The pieces aren't plain or boring, but full of life and truly represent our multiculturalism. They make us proud to be Canadian and show our competitors we won't go unnoticed. The designs use a chinese influence because the Games are in Beijing! I read a hilarious comment on the internet from a woman who thinks that people are going to mistake us for China and not Canada. How is that even possible? I think everyone loves to be a critic, but doesn't realize all that goes into designing for our athletes. We don't want just red and white simple items that look ordinary, we want clothes that are going to stand out. Personally, I can't wait to get it all when I arrive in Beijing and I am going to wear it proudly. Thanks HBC for doing a great job, we're going to look amazing over there. All our athletes need to feel we have the support of our country behind us, especially now with the Games so close. I understand if you don't like the line, but it can't be changed so why not talk about how great our athletes are going to do instead of what they're wearing.
ps. that's my ad in stores now :)